As such, IRE has switched out its standard V-8 engine for a turbocharged 6-cyclinder Honda. The most famous track, of course, is Indianapolis, and it's the one where IRE has chosen to inaugurate its 200 MPH Club.įrom an engineering perspective, to hit that magic number the two-seater needs to average a lap in the 190-mph range, or get around the 2.5-mile oval in about 47 seconds, says Jasek. tracks including Iowa, Pocono and Indianapolis. Last year, customer ranks had jumped to 5,500 and annual revenues to $3 million running at over a dozen U.S. By 2005, 2,700 experiences generated $1.5 million in revenue and in 2010, 4,100 experiences generated $2.25 million. That’s IRE.Īfter operations began in 2001 with 500 customers at $1,000 per ride, research showed that $500 was a better "tipping point" price, so when Jim Beam and Menard’s Home Improvement Stores came on as sponsors, IRE was able to reduce ride costs.
You probably have seen Honda’s humorous “Fastest Seat In Sports” commercials with Andretti driving on a track with a frightened Wonder Years actor Fred Savage in the back seat.
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